Mastering Your Digital Presence

A 5-Week Transformation for Small Business Owners

The roadmap to digital visibility for local businesses.

Feeling lost in the digital world? You’re not alone. Many small business owners feel overwhelmed by the ever-changing online landscape—struggling to update their Google listing, create engaging social media content, or even write a compelling business bio. You know your business deserves to be seen, but keeping up with the digital demands can feel like a full-time job.

Local businesses need digital visibility.

That’s why we created Digitizing Your Business, a hands-on, five-week course designed to help you take control of your online presence—one step at a time. Whether you’re starting from scratch or just need a refresh, this series will provide you with the skills, tools, and strategies to boost your visibility, attract more customers, and turn your online presence into a business asset.

🚀 By the end of this course, you’ll:

  • Have a clear, professional brand identity

  • Be easily found on Google and other search platforms

  • Know how to manage and optimize your social media presence

  • Master Meta Business Suite for scheduling, insights, and automation

  • Create a strategic, stress-free content calendar for your business

No Matter Your Experience Level—You’ll Walk Away with Valuable Insights

Even if you feel like you already understand some of these topics, there’s something in every session for you. Whether it’s a new strategy, a fresh perspective, or a time-saving hack, you’ll gain insights that can make a meaningful impact on your business.

WHEN & WHERE:

📅 When: Every Wednesday from February 26 – March 26
⏰ Time: Doors open at 6:30 PM for one-on-one help | Class runs from 7:00 – 8:00 PM
📍 Where: Public Safety Department Meeting Room (225 N. Broad) – a comfortable and welcoming space in the heart of Carlinville

YOUR GUIDE & COACH:

Karin Doolin – Photographer & Digital Marketing Strategist with a proven track record of helping businesses grow their online presence

COURSE SCHEDULE

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  • Before you can successfully market your business online, you need a clear and compelling brand identity. In this session, you'll define your "why", identify your brand pillars (Voice, Values, and Vision), and gain clarity on your customer avatar—who they are and how to connect with them. We’ll also dive into writing a business bio that highlights what makes you unique, ensuring it's optimized for platforms like Google, Facebook, Instagram, LinkedIn, and your website. Plus, you’ll walk away with actionable assets for your business.

  • Your Google Business Profile is often the first thing potential customers see. If it’s outdated, incomplete, or missing, you’re losing business. Learn how to claim, optimize, and manage your Google listing so customers can find you, leave reviews, and visit your business with ease. Hands-on assistance will be provided to ensure your listing is set up correctly.

  • Facebook and Instagram are powerful tools—if you know how to use them strategically. This class will help you refine your business profiles, utilize key features, and optimize your presence for maximum engagement. You’ll update your accounts in real-time and leave with a stronger, more professional online image.

  • Tired of scrambling to post content? Learn how to schedule posts, analyze your audience, and automate messages using Meta Business Suite. We’ll break down how to read analytics and use insights to improve your social media performance. You’ll leave with a scheduled post and a better understanding of how to manage your digital presence efficiently.

  • Consistency is key, but planning content can feel overwhelming. This session will show you how to develop a sustainable content plan, balance different types of posts, and schedule everything in advance—so your social media works for you, not against you. You’ll walk away with a customized one-month content calendar for your business.

INVESTMENT:


Chamber Members: $25 per class OR book all five for just $100
(one class free!)


Non-Members:
$35 per class
OR book all five for $150

👉 The best way to maximize your results is to take the full series! Each class builds on the next, ensuring you leave with a complete digital strategy tailored to your business.

REGISTER

REGISTER NOW !!

REGISTER NOW !!

Don't let your business get lost online—take control of your digital presence!
Secure your spot now and start building a stronger, more visible brand.

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